Interim Head of Business Development – Accelerate commercialization and increase global OEM engagement
“Intramezzo delivered an excellent candidate who has already proven his worth.”
Derek Mottershead, Chairman, Warwick Audio Technologies Ltd
Warwick Audio Technologies specialises in the development and manufacture of Flat Flexible Loudspeakers (FFL). The company, founded in 2003 has received £5.0m in investment from Finance Wales, Porton Capital, Mercia and Midven, as well as business angels.
Using new materials and the latest technology, the business has developed an FFL laminate, which is less than 1mm thick. The patented technology brings a host of benefits to audio products and has many diverse applications.
Prior to engaging Intramezzo, the business had received significant interest from consumer electronics and automotive OEM companies. However, they needed to accelerate commercialization in order to meet key commercial milestones.
In light of this, a need had been identified for an Interim Head of Business Development to increase engagement with OEM companies world- wide.
On the recommendation of one of their investors, Warwick Audio appointed Intramezzo to find an interim with a demonstrable track record of success in selling innovative, IP-rich electronic components to branded OEMs.
Bringing with them an established network of OEMS, the ideal candidate would have an international background and experience in negotiating at the highest level to secure sales and develop collaboration agreements.
Whilst the immediacy of the requirement demanded an interim, the potential existed for the appointed candidate to convert to permanent. As such, the challenge here was to identify and attract candidates who possessed both the experience and ability to make an instant impact, together with the ambition and character to offer a longer-term solution for the business. Ideally, this would be someone with Audio experience.